Privacy Policy

Read the Privacy Policy of White Aura Boulevard. This page outlines how we collect, use, disclose, and protect your personal information when you engage with our premium hospitality services and products, including FreshStay linens and related services for hotels and accommodations.

Effective Date: March 22, 2025

Welcome to WhiteAura Boulevard LTD ("WhiteAura," "we," "our," or "us"). Your privacy is important to us, and we are committed to protecting the personal information of our hotel partners, guests, and website visitors. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you engage with our services, including our FreshStay premium linen experience. By using our website, services, or engaging with WhiteAura in any way, you consent to the collection and use of your information as described in this Privacy Policy.

1. Information We Collect

We collect personal and business information in the following ways:

1.1 Information You Provide to Us

• Hotel Information: Hotel name, location, contact details, management team names, and banking details for commission payments.
• Guest Information: Name, contact details, and preferences related to the FreshStay service.
• Website & Communication Data: When you contact us via our website, email, or phone, we may collect your name, email address, phone number, and any other information you voluntarily provide.

1.2 Information We Collect Automatically

• Device Information: IP address, browser type, operating system, and referring website.
• Usage Data: Pages visited, time spent on our website, and interactions with content.
• Cookies & Tracking Technologies: We use cookies to enhance user experience and analyze website traffic. You can disable cookies in your browser settings.

1.3 Third-Party Information

We may receive information from hotel partners, payment processors, or marketing partners to enhance our services and provide better support.

2. How We Use Your Information

WhiteAura uses the information collected for the following purposes:

• To Provide Our Services: Facilitating the FreshStay program, processing hotel commissions, and ensuring smooth operations.
• To Improve Guest Experience: Understanding guest preferences and enhancing our services accordingly.
• To Communicate with You: Sending important updates, responding to inquiries, and providing marketing communications (with your consent).
• For Security & Compliance: Protecting against fraud, ensuring compliance with applicable laws, and enforcing our agreements.

We do not sell or rent your personal information to third parties.

3. How We Share Your Information

WhiteAura may share information with:

• Hotel Partners: To process FreshStay orders and commissions.
• Service Providers: Third-party logistics, IT support, and payment processors who help us operate efficiently.
• Legal & Regulatory Authorities: If required by law, court order, or to protect our business interests.

We require all third parties handling your information to maintain strict confidentiality and security measures.

4. Data Security & Protection

WhiteAura implements industry-standard security measures to protect personal and business data, including:

• Encryption & Secure Storage: For financial and personal information.
• Access Controls: Ensuring only authorized personnel can access sensitive data.
• Regular Security Audits: To detect and prevent unauthorized access or breaches.

However, no system is 100% secure, and we encourage partners and guests to protect their own personal data.

5. Data Retention

We retain personal data only as long as necessary for business and legal purposes:

• Hotel and partnership data: Retained for the duration of the partnership and up to 5 years after termination.
• Guest information: Retained only as long as needed for service fulfillment and deleted within 12 months after use.
• Transaction records: Retained for legal and accounting compliance for up to 7 years.

When no longer required, we securely delete or anonymize your data.

6. Your Privacy Rights

You have the right to:

• Access Your Data: Request a copy of the personal information we hold about you.
• Correct Your Data: Update or correct inaccurate information.
• Delete Your Data: Request deletion of your personal data (except where retention is required by law).
• Withdraw Consent: Opt out of marketing communications or specific data uses.

To exercise any of these rights, please contact us at info@whiteauraboulevard.co.za.

7. International Data Transfers

Since WhiteAura operates in multiple countries, your information may be stored and processed outside your country of residence. We ensure that international transfers comply with data protection laws in Nigeria, Ghana, South Africa, the USA, and other relevant regions.

8. Third-Party Websites & Links

Our website or services may contain links to third-party websites. WhiteAura is not responsible for their privacy policies or data practices. We recommend reviewing the privacy policies of any external sites you visit.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If significant changes occur, we will notify you via email or an announcement on our website. Your continued use of our services after such updates constitutes acceptance of the revised policy.

10. Contact Information

For privacy-related inquiries, data access requests, or complaints, please contact:

WhiteAura Boulevard LTD

📍 1 Creek Lane, Zevenfontein 407-Jr Midrand, 2191, Johannesburg, South Africa

📧 info@whiteauraboulevard.co.za

📞 +27676144536

By using WhiteAura’s services, you acknowledge and agree to these terms.